Idhasoft - Vision Packaged. Delivered

Web 2.0 has acquired wide acceptance around the world combined with the importance of Search Engine Optimization (SEO) activities. Idhasoft's Web & Wireless Application Practices SBU, Grey Matter India (GMI) Technologies Pvt Ltd has determined and understood the need for SEO at all intricate levels of web 2.0 apps and adopted novel and cutting-edge SEO practices as an integral part of deployed web applications.

Keyword analysis of websites is undertaken with a view to determine current rank and our in-depth keyword research helps to pinpoint the best keywords for attracting user traffic. Based on all these details, a reasonable estimate can be formed of what techniques could be implemented to enhance a web site's visibility and effectiveness in search engines. A detailed analysis of existing and proposed websites affords us the learning to dramatically improve your site's chances of being discovered and thus for success.

Our state-of-the-art SEO services will help you achieve permanent back links and enhanced search engine rankings which translate into supplementary traffic. Free traffic would be attracted to your site which would allow your organization to drastically reduce its web promotion recurring investment. We take the onus of building brand presence, generating leads and improving ROI. Visitors an easily find you as we place your web entity (website) on major search pages. SEO strategies are best implemented during the development of a site. If SEO was not considered at the time of development it could still be optimized to improve search engine rankings.

We specialize in Organic/Natural (White Hat SEO Techniques) and follows Search Engine Algorithms & Guidelines to optimize your site to the maximum possible extent from the point of view of being searchable. White Hat SEO ensures that the content a search engine indexes & subsequently ranks is the same content a user will see. Our SEO Experts provide you with a Free SEO Analysis Report of your website before they optimize your website. We offer our clients a range of specialist search engine optimization services, focusing on marketing their business web site through both on page & off page factors such as:

• Analysis & Research
• On & Off Page Optimization
• Technical Optimization
• Reports Design & Submission

On-Page SEO

Using various SEO tools and programming techniques we ensure that the site is SEO-friendly and its pages are easily indexed by search engines. Some of these techniques include:

• Keyword Research
• Web Site Structure Optimization (if applicable)
• Metatag Optimization
• Content Optimization
• URL Structure Optimization (creating friendly URLs)
• HTML Optimization
• Create Web Site Maps, Google Site Maps, and Other Search Engine Site Maps
• Pay-Per Click Services

Off Page SEO

We develop strategies for our clients to maximize performance on the search engines for targeted keywords:

• Web Site URL submission in Search Engines
• Web Directory Submission
• Link Exchange or Reciprocal Link Exchange
• Blog Creation and Submission
• Article Submission
• Press Releases and Submission
• Social Bookmarking
• Adding Links in Forum Signature